Senior strategy lead – digital

Brigada is looking for a senior strategy lead – digital: an experienced strategist with digital expertise who builds brands for the long term while also maximising their performance in the short term. Not just during peak periods, but every day, across all touchpoints. After all, building brands requires more than a strong creative idea. It takes equally strong insights, razor-sharp decisions and a thorough understanding of the digital landscape.

What our senior strategy lead – digital does

As our senior strategy lead – digital, you’ll be the team’s go-to expert for all things digital strategy. This means you will ...

• lead strategic projects in brand, communications and marketing.

• integrate digital channels and ecosystems (from social and content to performance, CRM and marketing automation) and define how their components should work together to achieve both sustainable brand growth and measurable short-term results.

• translate digital opportunities into full-funnel strategies, from awareness and consideration to conversion and retention.

• act as a trusted sparring partner for clients, building relationships and identifying opportunities. You ask the right questions and help clients make the right decisions.

• use research and analysis to find insights and translate them into the strategic foundation that guides our creative and digital teams.

• analyse campaign and project data to continuously improve performance.

• bring together our strategy, creative and digital disciplines, and work closely with creative, client service and digital teams.

What we are looking for

We’re looking for a senior specialist with a strong strategic background and ditto digital expertise. Someone who quickly gets to the heart of complex challenges and gives our creative and digital teams the framework they need to do their thing.

• You have extensive experience in brand, communications and marketing strategy, ideally in an agency. 

• You understand the digital landscape and know how different channels and platforms work together. 

• You have experience leading a team. 

• You enjoy working with creative and digital specialists and connecting different disciplines. 

• You’re familiar with, and interested in social media, influencer marketing, social commerce, content marketing, performance marketing, email marketing & marketing automation, customer data and loyalty platforms. 

• You have strong analytical skills and turn data and campaign results into useful insights. 

• You’re not afraid to challenge assumptions, both internally and with clients. 

• You bring maturity and confidence to client and prospect talks. 

• You have great commercial instincts: you spot opportunities and know how to turn them into strategic value. 

• You have a strong understanding of AI and emerging technologies, and you know how to apply them. 

• You’re willing to occasionally work from different locations, for instance at a customer’s headquarters or our offices in Ghent and Brussels. 

What’s in it for you

You’ll join an experienced team and play a key role in projects with digital impact. 

• A full-time job working with ambitious clients. 

• Plenty of room to take initiative and focus on long-term thinking. 

• A competitive salary with attractive fringe benefits. 

• A great atmosphere and plenty of trust in your abilities. 

• Your main base will be Antwerp, with the option to work from home up to two days a week.  

• Internal and external training opportunities? Absolutely. 

Who we are

Brigada was born when Fantastic, mortierbrigade, Onlyhumans, Today, Who Owns The Zebra and the B2B team of meetmarcel joined forces. The fight we picked? We want to get brands and people moving again. Not by pushing every button at once, but by pushing for a clear direction. To make sharp decisions, you need to see the bigger picture. That’s why we bring together the four key domains of brand, product, people and marketing. We combine the service of an integrated agency with the expertise of all the different specialist agencies that brands would otherwise need – and need to keep aligned.